Unparalleled expertise. Ready when you are.

Ithina unifies pricing, perishables, planograms, and promotions into a single, always-on intelligence layer for store operations.

She continuously senses what's happening at the shelf edge and turns real-world signals into clear, in-the-moment intelligence—so teams can act faster, with confidence, and always on their terms.

Profit and Cash

Protect margin. Unlock cash. Respond faster.
Closed Loop
Sense
  • Sales, price, and margin by SKU and store
  • Stock levels, velocity, and ageing inventory
  • Procurement cost changes and vendor deals
  • Competitive pricing and local demand signals (where available)
Decide
  • Where prices are misaligned with cost, demand, or objectives
  • Which SKUs and stores offer quick cash or margin wins
  • What actions best support goals you set
  • Where cash or margin targets are at risk if no action is taken
Execute
  • Applies approved price changes to ESL and POS
  • Automatically pauses if data quality drops or risk exceeds thresholds
  • Reports clear impact on cash and margin performance
Learn
  • Which pricing actions delivered impact
  • How different stores and categories respond to change
  • Where guardrails should tighten or relax over time

Perishables

Reduce waste. Recover value. Act earlier.
Closed Loop
Sense
  • Expiry dates and remaining shelf life for perishable SKUs
  • Sell-through rates by time-to-expire, store, and category
  • Historical shrink, markdown, and donation patterns
Decide
  • Which items are at risk, and when intervention matters most
  • Which SKUs and stores offer quick cash or margin wins
  • What actions best support goals you set
  • Where cash or margin targets are at risk if no action is taken
Execute
  • Schedules approved markdowns and donation plans
  • Sends clear, timely tasks to store teams
  • Shows waste avoided and value recovered in a simple, shared view
Learn
  • Which markdown strategies balance cash recovery and waste reduction
  • How demand shifts as products near expiry
  • Where waste risk patterns repeat

Planogram

Keep shelf reality aligned with intent.
Closed Loop
Sense
  • Planogram intent from existing POG tools
  • Shelf reality from audits or vision partners
  • ESL bindings and product location mapping
  • Compliance trends by store, bay, and category
Decide
  • Where gaps between plan and reality matter most
  • Which layout issues threaten pricing or promotional performance
  • Where compliance is slipping before it becomes visible in results
Execute
  • Generates targeted, actionable tasks for store teams
  • Feeds compliance insights into pricing
  • Tracks planogram compliance improvement over time
Learn
  • Which fixes drive the greatest performance uplift
  • Where execution challenges repeat
  • How layout impacts sales and margin outcomes

Promotions

Make in-store promotions perform.
Closed Loop
Sense
  • Live and upcoming promotions, offers, and events
  • Supplier-funded deals and retail media campaigns
  • ESL and screen availability
  • Promotional uplift, cannibalization, and margin impact
Decide
  • Which promotions deserve shelf-edge visibility
  • How to allocate limited label and screen space for maximum return
  • Which campaigns risk underperforming or eroding margin
  • Where winning promotions should be repeated or scaled
Execute
  • Deploys approved promotions to ESLs and screens
  • Tracks proof-of-play and supplier performance and perishables decisions
  • Provides a clear story of what ran, where, and what it delivered
Learn
  • What drives true uplift versus noise
  • How timing, placement, and depth affect performance
  • Which campaigns deliver sustainable value

Reach out to our sales team to learn more about the power of Ithina.

See how Ithina helps businesses anticipate change, act in real time, and operate with greater accuracy and profitability.

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